Scammon, Debra L.: search on Z-Library

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1

Do green packages lead to misperceptions? The influence of package colors on consumers’ perceptions of brands with environmental claims

Seo, Joon Yong, Scammon, Debra L.

Journal:

Marketing Letters

Year:

2017

Language:

english

File:

PDF, 362 KB

english, 2017

2

Resale Price Maintenance: Is It Safe to Suggest Retail Prices?

Mary Jane Sheffet and Debra L. Scammon

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 411 KB

english, 1985

3

Marketing and Advertising Regulation: The Federal Trade Commission in the 1990sby Patrick E. Murphy; William L. Wilkie

Review by: Debra L. Scammon

Journal:

Journal of Marketing

Year:

1992

Language:

english

File:

PDF, 225 KB

english, 1992

4

E-Word-of-Mouth on health social networking sites: An opportunity for tailored health communication

Bo Liang, Debra L. Scammon

Journal:

Journal of Consumer Behaviour

Year:

2011

Language:

english

File:

PDF, 162 KB

english, 2011

5

Corrective Advertising: Evolution of the Legal Theory and Application of the Remedy

Scammon, Debra L., Semenik, Richard J.

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.84 MB

english, 1982

6

Agency Review of Environmental Marketing Claims: Case-by-Case Decomposition of the Issues

Scammon, Debra L., Mayer, Robert N.

Journal:

Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 1.69 MB

english, 1995

7

The FTC'S ‘Reasonable Basis’ for Substantiation of Advertising: Expanded Standards and Implications

Scammon, Debra L., Semenik, Richard J.

Journal:

Journal of Advertising

Year:

1983

Language:

english

File:

PDF, 1.52 MB

english, 1983

8

We learn from each other: exploring interpersonal communications in online communities

Liang, Bo, Scammon, Debra L.

Journal:

International Journal of Web Based Communities

Year:

2018

File:

PDF, 353 KB

2018

9

Green Advertising || Agency Review of Environmental Marketing Claims: Case-by-Case Decomposition of the Issues

Debra L. Scammon and Robert N. Mayer

Journal:

Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 1.41 MB

english, 1995

10

Book Review: Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s

Zinkhan, George M., Scammon, Debra L.

Journal:

Journal of Marketing

Year:

1992

File:

PDF, 588 KB

1992

11

A tail of two personalities: How canine companions shape relationships and well-being

Lisa A. Cavanaugh, Hillary A. Leonard, Debra L. Scammon

Journal:

Journal of Business Research

Year:

2008

Language:

english

File:

PDF, 301 KB

english, 2008

12

Nutrition Education with Children via Television: A Review

Debra L. Scammon and Carole L. Christopher

Journal:

Journal of Advertising

Year:

1981

Language:

english

File:

PDF, 2.19 MB

english, 1981

13

Does feeling holier than others predict good deeds? Self-construal, self-enhancement and helping behavior

Yong Seo, Joon, L. Scammon, Debra

Journal:

Journal of Consumer Marketing

Year:

2014

Language:

english

File:

PDF, 326 KB

english, 2014

14

Resale Price Maintenance: Is It Safe to Suggest Retail Prices?

Sheffet, Mary Jane, Scammon, Debra L.

Journal:

Journal of Marketing

Year:

1985

File:

PDF, 1.25 MB

1985

15

Comparative Advertising: A Reexamination of the Issues

Journal:

Journal of Consumer Affairs

Year:

1978

Language:

english

File:

PDF, 687 KB

english, 1978

16

Comprehensive methodology to monitor longitudinal change patterns during EHR implementations: a case study at a large health care delivery network

Colicchio, Tiago K., Del Fiol, Guilherme, Scammon, Debra L., Facelli, Julio C., Bowes, Watson A., Narus, Scott P.

Journal:

Journal of Biomedical Informatics

Year:

2018

Language:

english

File:

PDF, 3.01 MB

english, 2018

17

Legal Developments in M arketing

Werner, Ray O., Axe, Franklin J., Cohen, Dorothy, Duggan, Michael A., Griffiths, L. C., Katz, Benjamin J., Scammon, Debra, Tower, C. Burk

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 1.34 MB

english, 1985

18

The Impact of Warnings, Disclaimers, and Product Experience on Consumers’ Perceptions of Dietary Supplements

MARLYS J. MASON, DEBRA L. SCAMMON, XIANG FANG

Journal:

Journal of Consumer Affairs

Year:

2007

Language:

english

File:

PDF, 141 KB

english, 2007

19

Cultural and economic antecedents to evolving consumer concerns in Taiwan

Yaolung James Hsieh, Debra L. Scammon

Journal:

Journal of Consumer Policy

Year:

1993

Language:

english

File:

PDF, 992 KB

english, 1993

20

Unintended Consequences of Health Supplement Information Regulations: The Importance of Recognizing Consumer Motivations

MARLYS J. MASON, DEBRA L. SCAMMON

Journal:

Journal of Consumer Affairs

Year:

2011

Language:

english

File:

PDF, 509 KB

english, 2011

21

The FTC's 'Reasonable Basis' for Substantiation of Advertising: Expanded Standards and Implications

Debra L. Scammon and Richard J. Semenik

Journal:

Journal of Advertising

Year:

1983

Language:

english

File:

PDF, 1.79 MB

english, 1983

22

Corrective Advertising: Evolution of the Legal Theory and Application of the Remedy

Debra L. Scammon and Richard J. Semenik

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 2.15 MB

english, 1982

23

Caution: Weak product warnings may be hazardous to corporate health

Robert N. Mayer, Debra L. Scammon

Journal:

Journal of Business Research

Year:

1992

Language:

english

File:

PDF, 1.01 MB

english, 1992

24

Legal Developments in Marketing

Werner, Ray O., Axe, Franklin J., Cohen, Dorothy, Duggan, Michael A., Griffiths, L. C., Scammon, Debra, Tower, C. Burk

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 1.40 MB

english, 1985

25

Antitrust Concerns About Evolving Vertical Relationships in Health Care

Dan A Fuller, Debra L Scammon

Journal:

Journal of Business Research

Year:

2000

Language:

english

File:

PDF, 73 KB

english, 2000

26

Does Health Status Matter? Examining the Experiences of the Chronically Ill in Medicaid Managed Care

Mason, Marlys J., Scammon, Debra L., Huefner, Robert P.

Journal:

Journal of Public Policy & Marketing

Year:

2002

Language:

english

File:

PDF, 87 KB

english, 2002

27

Food contamination incidents: what do consumers seek online? Who cares?

Liang, Bo, Scammon, Debra L.

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Year:

2016

Language:

english

File:

PDF, 687 KB

english, 2016

28

Social Marketing Initiatives || Does Health Status Matter? Examining the Experiences of the Chronically Ill in Medicaid Managed Care

Marlys J. Mason, Debra L. Scammon and Robert P. Huefner

Journal:

Journal of Public Policy & Marketing

Year:

2002

Language:

english

File:

PDF, 2.89 MB

english, 2002

29

When the Aims and the Ends of Health Care Misalign

Berry, Leonard L., Attai, Deanna J., Scammon, Debra L., Awdish, Rana Lee Adawi

Journal:

Journal of Service Research

Year:

2020

File:

PDF, 359 KB

2020

30

INTERVENOR FUNDING AT THE FTC: BIOPSY OR AUTOPSY?

Robert N. Mayer, Debra L. Scammon

Journal:

Review of Policy Research

Year:

1983

Language:

english

File:

PDF, 523 KB

english, 1983

31

Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market

McAlexander, James H., Scammon, Debra L.

Journal:

Journal of Public Policy & Marketing

Year:

1988

Language:

english

File:

PDF, 1.53 MB

english, 1988

32

Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina

Deirdre T. Guion, Debra L. Scammon and Aberdeen Leila Borders

Journal:

Journal of Public Policy & Marketing

Year:

2007

Language:

english

File:

PDF, 2.96 MB

english, 2007

33

Healthy Confusion for Consumers

Mayer, Robert N., Scammon, Debra L., Golodner, Linda F.

Journal:

Journal of Public Policy & Marketing

Year:

1993

File:

PDF, 600 KB

1993

34

Transforming Consumer Health

Scammon, Debra L, Keller, Punam A, Albinsson, Pia A, Bahl, Shalini, Catlin, Jesse R, Haws, Kelly L, Kees, Jeremy, King, Tracey, Miller, Elizabeth Gelfand, Mirabito, Ann M, Peter, Paula C, Schindler, R

Journal:

Journal of Public Policy & Marketing

Year:

2011

Language:

english

File:

PDF, 146 KB

english, 2011

35

Legal Issues in Channels Modification Decisions: The Question of Refusals to Deal

Debra L. Scammon and Mary Jane Sheffet

Journal:

Journal of Public Policy & Marketing

Year:

1986

Language:

english

File:

PDF, 2.33 MB

english, 1986

36

Weathering the Storm: A Social Marketing Perspective on Disaster Preparedness and Response with Lessons from Hurricane Katrina

Guion, Deirdre T, Scammon, Debra L, Borders, Aberdeen Leila

Journal:

Journal of Public Policy & Marketing

Year:

2007

Language:

english

File:

PDF, 88 KB

english, 2007

37

"Information Load" and Consumers

Debra L. Scammon

Journal:

Journal of Consumer Research

Year:

1977

Language:

english

File:

PDF, 428 KB

english, 1977

38

Do physicians run their practices as businesses?

Scammon, Debra L., Fuller, Dan A., Suchyta, Roger

Journal:

Journal of Ambulatory Care Management

Year:

1989

File:

PDF, 515 KB

1989

39

Development and classification of a robust inventory of near real-time outcome measurements for assessing information technology interventions in health care

Colicchio, Tiago K., Del Fiol, Guilherme, Scammon, Debra L., Bowes, Watson A., Facelli, Julio C., Narus, Scott P.

Journal:

Journal of Biomedical Informatics

Year:

2017

Language:

english

File:

PDF, 1.24 MB

english, 2017

40

Health information technology adoption: Understanding research protocols and outcome measurements for IT interventions in health care

Colicchio, Tiago K., Facelli, Julio C., Del Fiol, Guilherme, Scammon, Debra L., Bowes, Watson A., Narus, Scott P.

Journal:

Journal of Biomedical Informatics

Year:

2016

Language:

english

File:

PDF, 1.19 MB

english, 2016

41

No Pet Left Behind: Accommodating Pets in Emergency Planning

Leonard, Hillary A, Scammon, Debra L

Journal:

Journal of Public Policy & Marketing

Year:

2007

Language:

english

File:

PDF, 49 KB

english, 2007

42

Increasing the Supply of Providers for the Medically Underserved: Marketing and Public Policy Issues

Debra L. Scammon, Lawrence B. Li and Scott D. Williams

Journal:

Journal of Public Policy & Marketing

Year:

1995

Language:

english

File:

PDF, 3.15 MB

english, 1995

43

Four Among Seven: Midway in the History of Journal of Public Policy & Marketing

Scammon, Debra L

Journal:

Journal of Public Policy & Marketing

Year:

2011

Language:

english

File:

PDF, 76 KB

english, 2011

44

Alcohol Warnings: How do you know when you have Had One Too Many?

Scammon, Debra L., Mayer, Robert N., Smith, Ken R.

Journal:

Journal of Public Policy & Marketing

Year:

1991

Language:

english

File:

PDF, 1.32 MB

english, 1991

45

Health Reform in the United States: A Social Marketing Perspective

Mayer, Robert N., Scammon, Debra L., Lefebvre, R. Craig

Journal:

Journal of Public Policy & Marketing

Year:

1994

File:

PDF, 456 KB

1994

46

Connecting the Dots and Merging Meaning: Using Mixed Methods to Study Primary Care Delivery Transformation

Scammon, Debra L., Tomoaia-Cotisel, Andrada, Day, Rachel L., Day, Julie, Kim, Jaewhan, Waitzman, Norman J., Farrell, Timothy W., Magill, Michael K.

Journal:

Health Services Research

Year:

2013

Language:

english

File:

PDF, 849 KB

english, 2013

47

Special Issue on the FTC || Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market

James H. McAlexander and Debra L. Scammon

Journal:

Journal of Public Policy & Marketing

Year:

1988

Language:

english

File:

PDF, 2.41 MB

english, 1988

48

Nutrition and Health || Newly Evolving Organizational Structures in the Health Care Industry: Principles of Antitrust Enforcement and Implications for Marketing

Dan A. Fuller and Debra L. Scammon

Journal:

Journal of Public Policy & Marketing

Year:

1996

Language:

english

File:

PDF, 2.06 MB

english, 1996

49

No Pet Left behind: Accommodating Pets in Emergency Planning

Hillary A. Leonard and Debra L. Scammon

Journal:

Journal of Public Policy & Marketing

Year:

2007

Language:

english

File:

PDF, 1.07 MB

english, 2007

50

Introduction to Special Issue on Consumer Response to Regulation

Stewart, David W., Scammon, Debra L.

Journal:

Journal of the Association for Consumer Research

Year:

2016

Language:

english

File:

PDF, 431 KB

english, 2016

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